vivenu Customer Segments
Unlock Your Audience Intelligence
vivenu Customer Segments transforms your ticketing customer data into a precise, interactive digital compass, enabling you to identify, understand, and activate your most valuable audiences.
Turn Audience Data into Action
Experience how vivenu Customer Segments transforms complex event ticketing data into actionable insights. Create dynamic segments with ease, access instant embedded metrics, and launch targeted campaigns, all directly from your dashboard.
Audience Segmentation That Drives Growth
Why Audience Segmentation for Live Events Matters More Than Ever
Event organizers know their hidden gems are there, but finding them often feels like searching in the dark. Reliance on external CRMs and fragmented pipelines leads to wasted spend and missed opportunities.
With vivenu Customer Segments, that struggle turns into clarity. It’s the tool that lets you ask any question about your audience, and instantly see the answer. No exports, no limits — just real-time insights ready to guide your next move. The impact is immediate:
- Higher conversion rates
- Increase marketing precision
- Significant lifetime value growth
- Enhanced attendee satisfaction
- New revenue unlocked
Create Precise Ticket Buyer Segments
Creating precise ticket buyer segmentation strategies has never been easier. Directly inside the vivenu platform, Customer Segments lets you ask any question of your audience data, and instantly see the answer as dynamic groups that adapt in real time.
Custom Rules
Set conditions across all your event data. Use fan demographics, behavioral segmentation in ticketing, psychographic factors, or donor history to build audience groups that reflect real behavior.
Powerful Filters
Drill down with transactional and demographic criteria. From loyal season ticket holders to one-time VIP buyers, shape segments that match the audience you want to reach — no external tools required.
Dynamic Segments
Segments update automatically as purchases or donations happen, ensuring your targeting is always based on real-time audience insights.
Less Complexity
No spreadsheets or exports needed. With vivenu, ticketing customer segmentation is intuitive, automated, and fully connected to live data.
Design Personalized Experiences
Turn insights into action and use live event data to create audience journeys that feel personal at every step. Customer Segments empowers you to target with precision, design exclusive access, and engage your fans directly.
Personalized Touchpoints
Dynamic segments work as tags across your customer journey. New buyers automatically join the right groups, keeping campaigns fresh and impactful.
Exclusive Access
Target specific events, launch Secret Shops, or design hyper-relevant communications. Direct integration enables data-driven segmentation in ticketing that external CRMs can’t match.
Precision Engagement
Move beyond generic outreach and deliver experiences that make every customer feel seen and valued, building loyalty and maximizing campaign performance.
Gain Full Transparency with Audience Insights
Get the full picture of every audience group you’ve defined. From revenue share to behavior trends, you gain the insights needed to guide strategy and growth.
True Value
See segment size, spend, donation share, and top locations — instantly, with purchase pattern analysis at your fingertips.
Audience Evolution
Monitor how groups grow and shift over time, refining strategies with precision and unlocking fan club & membership segmentation.
Embedded Insights
Save time by working in just one tool, with the certainty that your data is always 100% synchronized and reliable.
“With vivenu Customer Segments, ticket buyers are automatically assigned to the right audience group. The stored permissions ensure that every customer always receives the correct number of tickets, without any manual effort. An extremely useful tool that saves us time and guarantees complete reliability.”
Ivo Monn
Director Back Office & Ticketing at FC Winterthur
Turn Audience Insights into Real Results
Stop searching in the dark for your most valuable audiences. vivenu Customer Segments gives you the power to understand, segment, and activate your data, all from one integrated platform. It’s time to move from generic outreach to ticket buyer segmentation strategies and unlock new revenue streams.