vivenu and StubHub Partner to Unlock Open Distribution for Organizers

New York / Los Angeles, March 26, 2026 – vivenu, the leading global primary ticketing solution, today announced a strategic partnership with StubHub, the world’s largest ticket marketplace.

The collaboration is designed to foster Open Distribution, allowing rights holders and event organizers to “dual-broadcast,” or list primary inventory on secondary markets with real-time synchronization and zero risk of double-selling.

Historically, ticket sellers were forced to manually allocate separate ticket "buckets" to different platforms, creating operational silos and limiting market reach. The vivenu and StubHub partnership eliminates these boundaries through a robust Distribution API that ensures every seat is available everywhere at once.

When a ticket is purchased on vivenu or StubHub, it is immediately removed across all other connected channels, including the organizer’s primary shop powered by vivenu. This seamless sync allows brands to co-list 100% of their inventory across multiple markets simultaneously with a single click. The result is maximum visibility for every event and a frictionless experience for fans, regardless of where they choose to buy.

Beyond inventory management, the partnership empowers organizers with unified intelligence. For the first time, sellers can report on total sales performance across all distribution channels within a single vivenu dashboard. This visibility allows teams to identify which marketplaces drive the highest ROI and adjust their strategies in real time without jumping between fragmented systems.

"Our mission is to put ticket sellers first by giving them the tools to be masters of their own house,"

said Simon Hennes, CEO of vivenu. "By partnering with StubHub, we are liberating event organizers from the manual burden of inventory allocation. You should be able to sell your tickets wherever your ticket buyers are, with the peace of mind that your data and operations remain under your total control."

The team at StubHub echoes the sentiment of shared innovation. Shaun Stewart, VP of Open Distribution at StubHub, commented: “By connecting vivenu's primary ticketing infrastructure directly to StubHub's marketplace of over 125 million fans across 200+ countries, we're giving every organizer on their platform the ability to distribute tickets on their own terms, at zero cost and with no exclusivity. This is what Open Distribution is about: giving organizers real choice in how and where they sell, and making sure fans have more ways to access the events they love.“

The integration is designed for high-velocity environments where speed and reliability are non-negotiable. By treating distribution as a sovereign business asset rather than a rented service, vivenu continues to move the industry away from "Landlord" systems that restrict how and where organizers can do business.

About StubHub

StubHub (NYSE: STUB) is a leading global ticketing marketplace for live events. Through StubHub in North America and viagogo internationally, StubHub services customers in over 200 countries and territories, supporting over 30 languages and accepting payments in over 45 currencies – from sports to music, comedy to dance, festivals to theater. StubHub offers a safe and convenient way to buy or sell tickets to live events across the world for memorable live experiences.

About vivenu

vivenu is the leading global primary ticketing solution, empowering organizers and rights holders to transform their primary sales channel into a strategic business asset. Designed for high performance and full customization, vivenu’s platform powers the world’s most premier event brands. This includes the Grammy Awards, the Golden Globes, and global sports organizations such as HYROX and Stanford Athletics. With a footprint spanning 50+ countries, vivenu specializes in flexibility across all ticketing aspects from ticket design to distribution and premium experiences. vivenu provides services for 1000+ clients and the digital tools for the future of live entertainment. By prioritizing control and ownership of first-party data and serving as the only platform for the AI-first fan engagement era, vivenu ensures that rights holders and event organizers streamline their operations, gain full control of their ticketing, and drive top- and bottom-line results, as well as enterprise value.