Ticketing and Revenue Infrastructure for College Athletics

Every Ticket, Every Donation, One Platform

Run ticketing, premium seating, and giving for the entire campus on one AI-native system. Athletics, arts, and everything in between sell through the same platform, so athletic departments see the full revenue picture in one place and keep every record of who bought, who gave, and who came back.

  • Stanford Athletics logo
  • Cornell University logo
  • Winthrop University logo
  • SIUE logo
  • UMSL logo
  • Abilene Christian University logo
  • OTE logo
  • Samford University logo
  • SUU logo
  • Southland Conference logo
  • St. Bonaventure University logo

Proven Success in Numbers

  • 150+

    colleges trust us

  • 50+

    new signings in 2025

  • 12.4%

    higher interaction rate along the ticketing journey

  • 3X

    increase in ticket sales revenue generated (Southland Conference)

Inside the College Programs Growing Ticket Revenue

See how athletic departments grew their ticket revenue, held on to their fan data, and gave supporters a game day worth coming back for.

The most modern and flexible solution for colleges

We craft ticketing solutions with one clear mission: empower your programs to create unforgettable experiences, foster community, and drive long-term success.

Customization Overview Visual

Customize the Campus Experience

Create a ticketing experience that feels native to your campus. With API-first controls you tailor flows, branding, and rules by sport and audience, from interactive seatmaps to student verification, so every touchpoint is intuitive, fast, and unmistakably yours.

  • Centralized Profiles
  • Curated Packages
  • Memberships & Loyalty
  • NFC & Wallet Ticket Experience
  • Season tickets & Group Tickets
Dashboard Overview Visual

Control Revenue and Operations

Take command of pricing, inventory, and access in real time. Set demand-based pricing, fee and hold rules by section, manage allocations for students and donors, and automate eligibility so game day runs smoothly and every seat drives maximum value.

  • Unified primary & resale tickets
  • Full control of pricing & rules
  • Partner & sponsor highlight
  • Secondary Market
  • Frictionless fan journey
Customer Segments Visual

Convert Every Fan Interaction

Turn intent into action with offers that land at the right moment. Use buyer live behavior to trigger upsells, bundles, and upgrades at checkout, personalize messaging by segment, and grow basket size while keeping the path to purchase simple.

  • Audience Segmentation
  • Personalized Offers
  • Upsells & add-ons
  • Multi-Event Bundles
    (Flex-Plans)
Integrations Overview Visual

Scale Across Programs and Seasons

Connect your campus tech stack and grow without limits. vivenu’s open APIs and partner integrations sync with CRM, finance, athletics, and BI. Optimize and standardize workflows across every program and venue.

  • Instant sales dashboards
  • Partner Ecosystem
  • Modular APIs
  • CRM, Finance & BI Integrations
  • Real-time check-in statistics

Game Changer NIL

Turning Donations into Stronger Campus Communities.

  • Unified Donation Tracking

    Capture every donation and pledge in one place and link them seamlessly to specific funds, campaigns, or NIL initiatives. From per-ticket add-ons to premium fan experiences, all contributions flow into a single, reliable source of truth for advancement, alumni relations, and athletics.

  • Smarter Donor Segmentation

    Build dynamic donor segments based on real behavior. Connect giving patterns to seat priority, per-sport rules, loyalty tiers, or renewal eligibility to target supporters with precision and deepen long-term engagement.

  • Real-Time Fundraising Intelligence

    Monitor fundraising performance as it happens and activate timely campaigns with confidence. From rivalry-week NIL pushes to optimized checkout prompts, all actions sync smoothly with CRM, finance, and BI tools for complete operational clarity.

Game Changer NIL

One vivenu AI Assistant, many roles

Some days you need a strategist. Some days you need an analyst. vivenu AI Assistant becomes whichever one fits the moment.

AI Consultant

A strategist who has read every data point.
Find out why your premium section is trending soft, what pricing worked for a rivalry game last season, or where you're leaving upsell revenue on the table. Every recommendation is pulled straight from your own data, ready the moment you ask.

AI Platform Assistant

A platform expert, who knows vivenu inside out.
Ask how a feature works, what is possible, or where to find something. It knows the vivenu documentation, the API, and the changelog, and answers on the spot, so a configuration question no longer means a trip to the help center.

AI Analyst

An analyst, who gives you the exact numbers you need.

Query revenue by channel, cancellations that spiked last month, or how this on-sale compares to the last one, all in plain language. Every answer comes back accurate, fully formatted, and ready to walk into your next Executive meeting with.

AI Campaign Manager

A marketer, who understands hyperpersonalization is key.

Tell it what you want to send and who should get it. vivenu AI Assistant builds the segment, writes the copy, sets the subject line and the send time to boost your fan engagement.

Smooth Integrations. Powerful Partnerships.

Your ticketing ecosystem is unique. That's why vivenu is built for seamless integration with the platforms you already know and trust. We partner with industry leaders to connect your entire workflow, from payments and marketing to analytics and fan engagement. All in one place.

NOCAP Logo

NOCAP

NOCAP Revenue Solutions helps college athletic programs secure strategic partnerships with alumni businesses, generating revenue to support the program.

WMT Logo

AI Ticketing (by WMT)

AI Ticketing by WMT optimizes every ticket down to the seat, pricing dynamically with demand to maximize sell-through. WMT builds the custom digital solutions college athletic departments need to engage fans and own their online presence.

Cover Genius Logo

Cover Genius

Cover Genius is a global insurtech company focused on embedded protection. Offer integrated ticket insurance directly in your customer journey and let Cover Genius handle claims and support.

TouchNet Logo

TouchNet

Simplify your financial operations with our seamless integration with TouchNet, providing a unified payment flow and deeper visibility for your finance team.

Square Logo

Square

Integrate with Square to provide a secure and seamless payment experience for all your ticket sales, utilizing their reliable and widely-used platform to simplify transactions.

Stubhub Logo

Stubhub

Increase your reach and connect with premium audiences through Stubhub's Open Distribution Integration, allowing you to sell tickets directly where high value customers are.

Logo Teak

Teak

As a ticket protection/embedded-insurance company, Teak is focused on live events and ticketing. Offer integrated insurance directly in your customer journey and let Teak's handle refunds and customer inquiries.

MentaTech

Partner with MentaTech to offer fans your own, white label fan to fan resale market. This enterprise-grade, white-label resale infrastructure is fully compliant, integrated, and provides a white glove approach to resale.

Meet vivenu's College Experts

With a proven track record in both ticketing and collegiate athletics, our experts are ready to help you tackle every challenge, on and off the field. They understand the unique challenges of college sports and are here to provide the strategic guidance and hands-on support you need to succeed with vivenu.

Headshot Darby M. Roggow

Darby M. Roggow

Director, Collegiate Partnerships

Headshot Mike McCarney

Mike McCarney

Customer Success Manager

Ryan Kindt

Ryan Kindt

Senior Account Executive

Headshot Travis Smith

Travis Smith

Regional Vice President, Sports and College Partnerships, North America

Headshot Julia Ahaus

Julia Ahaus

Partnerships Manager

Headshot Keal Blache

Keal Blache

VP of Global Partnerships & Strategy

Bethany Luke

Bethany Luke

Customer Success Manager

Liam Doherty

Liam Doherty

Customer Success Manager

Cassie Erickson

Cassie Erickson

Customer Success Manager

Success Stories

College Partners in Action

In the Spotlight

Stanford Athletics

How AI-Driven Dynamic Pricing Captures 19.4% of Stanford Athletics Ticket Revenue, Powered by vivenu and WMT Digital.

Stanford Athletics

Ready to transform your campus ticketing?

See how vivenu can help you boost fan engagement, unlock new revenue streams, and power every event on campus. Our experts are ready to show you why vivenu is the only platform you'll ever need.

Book a Demo